Web Development Services.

To kick the project off, we undertook a thorough research and planning phase to craft a complete SEO strategy involving keyword research, website hierarchy optimisation and the creation of SEO-optimised page structures.

Based on this research, we began by redesigning the layout to maintain Truestar Talents’s branding and then proceeded to completely rebuild Truestar Talent’s website using WordPress. We made use of the Gutenberg block editor to create custom blocks that provided exceptional flexibility. These blocks enabled the client to manage and customise every aspect of the page layout, ensuring the website could evolve alongside their SEO campaigns and content strategy.

To ensure optimal performance, we employed modern development techniques paired with high-quality hosting to deliver a super-fast, performance-optimised site. The custom architecture was designed to handle dynamic features without compromising speed or the user experience. The website included advanced features such as a job listing section that showcased employment opportunities and made it simple for the client to update and manage postings, as well as a bespoke gated content feature that allowed downloadable PDFs to be secured behind an email submission form to boost lead generation.

In addition to these technical and performance improvements, we enabled the client to take full control of their content management. By leveraging the flexibility of custom Gutenberg blocks, Truestar Talent can now update and create unique layouts for ongoing SEO campaigns and future content requirements, delivering both immediate and long-term value.

The new Truestar Talent website is a fast, flexible and SEO-optimised platform that empowers the client to manage their content with ease. The custom Gutenberg blocks have transformed their ability to update and create unique layouts, supporting both their ongoing SEO campaigns and future content needs.

Performance improvements were immediately apparent, with the site’s speed and responsiveness delivering an enhanced user experience. The integration of SEO strategies and technical optimisations has positioned Truestar Talent for improved search rankings and greater online visibility.

By addressing the challenges of their previous site and delivering a scalable, user-friendly solution, Truestar Talent is now equipped with a website that not only reflects their brand but also supports their growth and adaptability in an ever-changing digital landscape.