Digital marketing services.

Through a series of collaborative workshops with both the client and their customers, we explored various creative directions. The brand underwent several iterations before evolving into its final distinct form – a confident and vibrant identity that demanded attention in a saturated market.

A key component of the brand was the introduction of the tagline ‘Find your Space.’ This simple yet engaging line resonated deeply with PLACES’ target audience, encapsulating the journey each customer embarks upon to find a property that feels like home. It allowed us to craft a narrative that positioned PLACES agents as guides, working closely with clients to secure their ideal living or working space.

To further enhance the brand’s visibility and digital presence, we designed and developed an SEO-optimised website built specifically for search visibility. This ensured PLACES could reach their audience effectively through organic search, driving traffic and generating leads. We also provided ongoing SEO support to continuously improve search rankings and maintain competitive positioning in the market.

Additionally, we integrated the website with an external property management system, enabling seamless syncing of property data directly onto the site. This streamlined the process of updating listings, ensuring users had real-time access to the latest available properties.

The outcome was a bold and engaging brand that exuded confidence and personality, effectively differentiating PLACES from competitors. The combination of vibrant visuals, customer-centric messaging and a seamless digital experience resulted in increased brand recognition and lead generation.

The website’s SEO performance consistently improved over time, driving greater visibility and traffic, while the integration with the property management system ensured an efficient, user-friendly experience for both the client and their customers.

By blending strategic branding with digital innovation, PLACES established itself as a standout player in Birmingham’s competitive property market, empowering them to connect with more clients and successfully grow their business.