Digital marketing services.

Schlüter-Systems wanted to build a dynamic platform that would foster a sense of community among tilers while providing valuable resources and opportunities. The “Schlüter and Ü” campaign required the creation of a microsite to serve as the cornerstone of their marketing strategy. They aimed to attract users by offering incentives such as free gifts upon joining, expert industry tips and regular workshops. In addition to boosting community engagement, the platform needed to help Schlüter gather customer information to better understand their audience and build stronger direct relationships.

The platform also had to act as a space where Schlüter could connect directly with tilers, showcase their extensive product range and offer educational resources. Effective marketing strategies were crucial to ensure widespread adoption and active participation from both new and existing tilers while maintaining a seamless user experience that reflected Schlüter’s reputation for quality and innovation.

To bring Schlüter & Ü to life, we built a fully bespoke platform using WordPress. This approach offered the flexibility and scalability needed to meet Schlüter’s goals while delivering a user-friendly experience for tilers. The design reflected Schlüter’s brand identity with clean professional visuals and intuitive navigation.

The microsite served as the centrepiece of the “Schlüter and Ü” campaign, offering a seamless registration process that included a welcome pack with a free branded t-shirt. The site provided educational resources like free training sessions and expert advice to empower tilers with industry knowledge. It also featured engaging elements such as competitions and giveaways to foster loyalty and keep users actively involved. By collecting customer information, the platform gave Schlüter actionable insights to better understand their audience and tailor their marketing strategies.

To support the campaign, we created strategic collateral and executed targeted marketing efforts. These initiatives were designed to drive traffic to the microsite and encourage engagement from both new and existing tilers. By combining effective digital marketing techniques with the platform’s capabilities, we ensured the campaign’s success and long-term growth.

The project was built with performance and usability in mind. We provided ongoing support to maintain and evolve the platform, ensuring it continued to meet the needs of the Schlüter community as it expanded.

The microsite was designed as the centerpiece of the “Schlüter and Ü” campaign, offering a seamless registration process that included a welcome pack with a free branded t-shirt. The site featured educational resources such as free training sessions and expert advice to empower tilers with industry knowledge. It also included engaging features such as competitions and giveaways to foster loyalty and maintain active participation. The platform’s ability to collect customer information provided Schlüter with actionable insights to better understand their audience and tailor their marketing strategies accordingly.

To support the campaign, we developed strategic collateral and executed targeted marketing efforts. These initiatives were designed to drive traffic to the microsite and encourage engagement from both new and existing tilers. By combining effective digital marketing techniques with the platform’s capabilities, we ensured the campaign’s success and long-term growth.

The entire project was built with performance and usability in mind. We provided ongoing support to maintain and evolve the platform, ensuring it continued to meet the needs of the Schlüter community as it grew.

The Schlüter & Ü platform successfully established a thriving online community for tilers in the UK. By offering valuable resources, expert advice and engaging competitions, Schlüter-Systems strengthened its connection with its target audience and reinforced its position as the market leader in tiling systems. The platform’s seamless design and intuitive functionality encouraged widespread adoption while targeted marketing efforts ensured steady membership growth.

Schlüter & Ü now serves as a vital hub for tilers, fostering a sense of community and providing ongoing education and support. The campaign also allowed Schlüter to gather critical customer insights, helping to build stronger relationships and more effective marketing strategies. This project highlights the power of a well-executed digital strategy that combines bespoke development, effective marketing and user-centric design to achieve long-term success.

Schlüter & Ü now serves as a vital hub for tilers, fostering a sense of community and providing ongoing education and support. The campaign also enabled Schlüter to gather critical customer insights, helping to shape stronger relationships and more effective marketing strategies. This project highlights the power of a well-executed digital strategy, combining bespoke development, effective marketing and user-centric design to achieve long-term success for our clients.