Hyde Park Solutions (HPS) is recognised for their expertise and technical brilliance with Oracle tools and services. To solidify their positioning as industry leaders and enhance their digital presence, HPS approached us to design and develop a new website that would serve as a lead generation tool and key resource for clients.
HPS needed a refreshed website that showcased their capabilities and also provided a seamless user experience, allowing clients and prospects to easily access services, solutions and content. The existing site lacked the structure and visual appeal necessary to stand out in a competitive landscape. Our task was to improve user experience by creating a more organised and engaging platform that encouraged lead generation. The website needed to highlight HPS’s extensive skills and case studies, reinforcing their expertise in Oracle products.
HPS needed a website that truly reflected their expertise—one that was not only visually appealing but also easy to navigate, helping clients and prospects find the information they needed without any hassle. Their old site felt outdated and lacked the structure needed to stand out in a competitive market. Our job was to improve the user experience, making the site more organised, engaging and optimised for generating leads. It also needed to showcase HPS’s skills and case studies, reinforcing their authority in Oracle products.
Beyond that, we wanted to create a strong, consistent brand presence across all digital channels, positioning HPS as a trusted industry leader. To help them track performance and improve engagement, we integrated tools like Google Analytics and HubSpot CRM—giving them valuable insights into visitor behaviour, lead generation, and conversions.
We took a tailored approach to this project, building a fully customised website using WordPress’s Gutenberg block editor. This allowed us to break the site into flexible, easy-to-manage blocks, making updates simple while ensuring scalability and design consistency. The design refresh focused on a clean, structured layout that improved user experience and visually showcased HPS’s strengths.
Services, software and case studies were carefully organised to make content easy to find and navigate. Each section was designed to guide visitors seamlessly through the site, encouraging engagement with key offerings. By combining strategic content placement with a bold, modern design, we created a website that not only looks great but also drives lead generation.
Performance was a key priority throughout development. We optimised assets, removed unnecessary elements and used Webpack to compress CSS and JavaScript files, ensuring fast load times and smooth functionality. Automated testing frameworks were also implemented to guarantee seamless performance across all devices and browsers.
To give HPS deeper insights into their audience, we integrated HubSpot CRM and Google Analytics. This allows them to track visitor behaviour, analyse lead generation and monitor conversion rates, helping them refine their digital strategy based on real-time data.
The new website has completely elevated HPS’s online presence, strengthening their brand identity and showcasing their expertise in Oracle solutions. The refreshed design not only boosts credibility but also improves engagement by making the user experience smoother and more intuitive. With built-in lead generation tools and CRM integration, HPS now has everything they need to track performance, optimise strategies and drive business growth.
This project is a great example of our ability to create bespoke, high-performing websites that capture a brand’s unique strengths while leveraging cutting-edge technology and design to deliver real impact.
Our passion for design, development and digital marketing comes to life in every project we take on. From innovative websites to bespoke applications and strategic marketing campaigns, we craft tailored solutions that help businesses grow.
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